marketing

APA (edition "APA 7"), Marketing
Week 4 Discussion 1: Integrated Marketing Communication StrategyFind a current ad in a magazine, newspaper, or on television and describe its Integrated Marketing Communication strategy using concepts found in the textbook - the goal of the promotion, which step in the AIDA model does it represent, type of message, type of advertising, type of execution, is there a sales promotion, it for PR, does it create buzz, etc.Week 4 Discussion 2: Customer RelationshipsAnswer one of the following questions:Creating Customer Relationships and Value Through Marketing1. What consumer wants (or benefits are met by the following products or services? (a) 3-M Post it Flag Highlighter, (b) Nike running shoes, (c) Hertz Rent-A-Car, and (d) television home shopping programs.2. What are the characteristics (e.g., age, income, education) of the target market customers for…
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analysis

APA (edition "APA 6"), Marketing
In this assignment, you will create an original situation analysis for one of four companies/brands. Each of the four companies you will choose from has been through numerous changes in recent years.InstructionsDownload the Week 10 Assignment: Situation Analysis Template [DOCX] to your computer and Save As using the following identifier: LastName_FirstName_Week10_Assignment.Select one company/brand from the four choices below:Mazda Miata181 hp. 151lb of torque. A curb weight under 2,400 pounds. Behind the wheel of the Miata, numbers transform into beautifully visceral, windswept joy. One of the many secrets to this exhilarating drive lies in its ideal power-to-weight ratio. You feel as though your Miata is connected to you, anticipating, and answering your every command.Every Miata is engineered with the driver in mind. NetflixNetflix is a global streaming entertainment service offering movies…
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Any topic (writer’s choice)

Marketing, Other: Harvard
Choose one of the following topics:1. Men are more affected by reference groups than women are when buying clothes-    Introduce reference groups-    Introduce the argument: This essay argues that men are more affected etc-    Use 2-3 consumer behavior theories to prove it-    Mention every part of the essay in a sub headline so that its organized    Reference groups and their affects on buying decisions    What is/are the main reference group(s) that affect men when buying clothes    Use theories to prove it    How they affect them and why    What ages of men are mostly affected by reference groups    Do reference groups have a negative affect?2. Generation Z is more affected by digital influencers and celebrities than millennials when buying clothes-    Introduce reference groups-    Introduce the argument: This essay argues that generation…
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Case Study Analysis

APA (edition "APA 6"), Marketing
CASE STUDY ANALYSISObjectives: Study real-world scenarios in which you are approached by potential clients with questions regarding the publishing and distribution of their entertainment media content. Analyze the questions and provide relevant and appropriate answers based on what you have learned in class.The goal of the assignment is to read and analyze the scenarios and provide appropriate responses to questions. Review all applicable material covered in the textbook and slides to help you with your understanding and analysis of the issues. You will need to apply the material learned in a detailed and specific manner. Be sure to answer all questions in full, and provide appropriate sources/citations, including the textbook, using APA format.As you conduct your research, consider the following: Who is your potential audience? How will your answers benefit…
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Marketing Discussion Post

Marketing, Undergraduate
In your opinion, do you believe that multinationals are beneficial or harmful to developing nations? Why?What could foreign governments do to make multinationals more beneficial?Detail an example of a specific multinational organization and some of the cultural challenges they faced in developing nations.List your references; include links if available.
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Identifying and Fighting Fake News

Marketing, MLA
Assign #8A Identifying and Fighting Fake News Read all six articles on Fake News or that provide examples of Fake News. From Headline to Photograph, a Fake News Masterpiece The New York TimesClick on article in Canvas under Files-NYTimes article Fake News THE BIG IDEA: Research experiments conducted by social scientistshelp illustrate why its so insidious for President Trump and hiscongressional defenders to keep parroting the debunkedconspiracy theory, which originated with Russian intelligence agencies,that Ukraine interfered in the 2016 U.S. election. People who are repeatedly exposed to the same false information, even iftheyre initially told that it is false, feel fewer qualms sharing it on social mediaafter each additional time they see it. In five experiments involving more than2,500 Americans, Daniel Effron, who teaches organizational behavior at theLondon Business School,…
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situation analysis and development of a comprehensive marketing strategy for Bentley

Marketing, Undergraduate
WHERE WE ARE Business scopeConstrain your analysis of a particular market and timeframeRemote environment analysisPESTLE analysisPorters Five ForcesNear environment AnalysisPLCCompetitive environmentConsumer insightsInternal analysisValue Chain analysis Product Portfolio analysisONLY include Critical and Original insights rather than laundry listing!CONCLUDING WITH: Critical Success Factors (CSF)Use CSF to bridge your external and internal analysisUse CSFs to form preliminary insights on your strengths and weakness WHERE WE WANT TO BE Problems and opportunities statement (3 top ones)Highlights of the main insights emerged out of your situation analysisNo new insights at this point (from here, there should be no new research required) Rank and explain the urgency and importance of problems and opportunitiesProblems and opportunities should beclearlyarticulated and actionable. Avoid making bland, generalised conclusions....the robust economy represents a key opportunity.... This would beabackground condition rather than…
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situation analysis and development of a comprehensive marketing strategy for Bentley

Marketing, Undergraduate
You will first perform situation analysis. Specifically, you are expected to evaluate the brands/companys business scope, remote and near environments and internal resources. In conclusion of your situation analysis, a problem and opportunity statement should be formulated and justified.You are then expected to develop a marketing strategy for the brand/company of analysis. You are expected to draw on your situation analysis to justify marketing objectives identified, develop and evaluate high-level strategic alternatives.You are then expected to develop one alternative marketing strategy for the brand/company of analysis to achieve strategic objectives developed from your situation analysis. You are expected to evaluateyour proposed marketing objectives, high-level strategic alternatives and briefly demonstrate an example of a tactical program. You are expected to cover the following sections in your report:1. Executive Summary 2. Where…
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The Strategy Marketing Plan for Starbucks

Marketing, Undergraduate
Group project where we are creating a tactical plan for Starbucks using the 4Ps and I have to work on the Promotion section of the project.  Below are  the instructions of what we need to focus on this section.  We are creatidecide to implement a new  lunch menu with more options since  Starbucks do not have a lunch menu to choose from.Promotion    Marketing communication goals (3):  describe it and explain why it is importantMeasurements/Key Performance Indicators (KPI) aligned with goalChannels recommended (3) based on PersonaApportion budget for Integrated Marketing CommunicationsRemember the SMART Framework for objectives and explain how your meet them:
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Marketing plan

APA (edition "APA 7"), Marketing
This assignment is about the marketing plans, you can choose one company you would like to use.  please read the instructions that I Posted below carefully because it includes every detail about this assignment. basically, you just need to finish PART ONE1:Executive Summary. 2: Complete Environmental Analysis (5C Model ex. Customers). 3:Summarise Your Environmental Analysis In a SWOT Table. And 4: Identify Your Key Issues From Your SWOT Table.
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